For Immediate Release – May 8, 2013
LOS ANGELES, May 8, 2013 – From June 25th – 27th, Palomino will host the Blackwing Experience at the Chuck Jones Center for Creativity in Costa Mesa, CA. The three-day exhibit celebrating creativity, pencils and the people who use them will kick off with the Party for the Pencil on Tuesday, June 25th at 7pm. The Party will feature, music, drinks, interactive games and exhibits, a timeline covering over 2000 years of pencil history and much more.
Blackwing 602s were the pencil of choice for many pencil aficionados throughout the 20th Century and featured a lead so soft many said it felt like butter. From its unique replaceable eraser and ferrule, to the iconic tagline “Half the Pressure, Twice the Speed,” Blackwings were beloved by many. However, in 1998, production ceased and Blackwing fans everywhere began to scramble to get them. At one point, Blackwing pencils sold for as much as $40 per pencil on eBay. In 2010, California Cedar Products Company’s Palomino line of premium lifestyle products reintroduced the Blackwing. Its release was met with enthusiastic reviews from a number of media outlets, including Mark Frauenfelder of Boing Boing and Alex Beam of the Boston Globe, among others.
Last year, Palomino hosted the first-ever Blackwing Experience at the Art Directors Club in New York City. The exhibit’s opening party attracted hundreds of writers, artists, musicians and socialites from the Manhattan area.
Looney Tunes creator and Blackwing user Chuck Jones celebrated creativity in all of its forms, and Blackwing Experience attendees will be able to do the same. In addition to the opening party, the exhibit will feature a “Chuck Talk,” a panel discussion on creativity featuring Charles Solomon, Chuck Jones’ grandson Craig Kausen, Palomino founder Charles Berolzheimer and others.
On Thursday, June 27th at 7pm, the exhibit will host a benefit concert for the Blackwing Foundation, a non-profit established by the Berolzheimer family to support innovative K-12 arts and music programs.
“We want to help people express themselves creatively at all levels. Through the Blackwing Foundation and events like the Blackwing Experience, we’re doing just that while creating a new generation of Blackwing artists.” – Charles Berolzheimer
The exhibition runs free and open to the public with scheduled programming from Tuesday June 25th through Thursday June 27th. Gallery hours are Tuesday through Thursday, 10:00am – 6:00pm. 3321 Hyland Avenue, Costa Mesa, CA 92626.
For more information, visit www.palominobrands.com/blackwingexperience
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