Author Archive for: Palomino

THE BLACKWING EXPERIENCE COMES TO THE WEST COAST: CELEBRATE CREATIVITY AND INNOVATION

For Immediate Release – May 8, 2013

LOS ANGELES, May 8, 2013 – From June 25th – 27th, Palomino will host the Blackwing Experience at the Chuck Jones Center for Creativity in Costa Mesa, CA. The three-day exhibit celebrating creativity, pencils and the people who use them will kick off with the Party for the Pencil on Tuesday, June 25th at 7pm. The Party will feature, music, drinks, interactive games and exhibits, a timeline covering over 2000 years of pencil history and much more.

Blackwing 602s were the pencil of choice for many pencil aficionados throughout the 20th Century and featured a lead so soft many said it felt like butter. From its unique replaceable eraser and ferrule, to the iconic tagline “Half the Pressure, Twice the Speed,” Blackwings were beloved by many. However, in 1998, production ceased and Blackwing fans everywhere began to scramble to get them. At one point, Blackwing pencils sold for as much as $40 per pencil on eBay. In 2010, California Cedar Products Company’s Palomino line of premium lifestyle products reintroduced the Blackwing. Its release was met with enthusiastic reviews from a number of media outlets, including Mark Frauenfelder of Boing Boing and Alex Beam of the Boston Globe, among others.

Last year, Palomino hosted the first-ever Blackwing Experience at the Art Directors Club in New York City. The exhibit’s opening party attracted hundreds of writers, artists, musicians and socialites from the Manhattan area.

Looney Tunes creator and Blackwing user Chuck Jones celebrated creativity in all of its forms, and Blackwing Experience attendees will be able to do the same. In addition to the opening party, the exhibit will feature a “Chuck Talk,” a panel discussion on creativity featuring Charles Solomon, Chuck Jones’ grandson Craig Kausen, Palomino founder Charles Berolzheimer and others.

On Thursday, June 27th at 7pm, the exhibit will host a benefit concert for the Blackwing Foundation, a non-profit established by the Berolzheimer family to support innovative K-12 arts and music programs.

“We want to help people express themselves creatively at all levels. Through the Blackwing Foundation and events like the Blackwing Experience, we’re doing just that while creating a new generation of Blackwing artists.” – Charles Berolzheimer

The exhibition runs free and open to the public with scheduled programming from Tuesday June 25th through Thursday June 27th. Gallery hours are Tuesday through Thursday, 10:00am – 6:00pm. 3321 Hyland Avenue, Costa Mesa, CA 92626.

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For more information, visit www.palominobrands.com/blackwingexperience

Follow us on Twitter @palomino

The Blackwing Pearl is Coming

Today we officially announced that a new version of the Blackwing pencil will be introduced next month! The “Blackwing Pearl” will have a lustrous white finish and a “balanced and smooth” performance that falls in the middle of the two existing Palomino Blackwing pencils. We hope it appeals to not only those dealers and consumers who have been asking for a white version, but to those who prefer something a little firmer than the Palomino Blackwing yet softer than the 602.

I’m sure some of you may be wondering if more colors and grades are on the horizon. Though we’ll never close the door on anything that could help us grow our brand and get quality tools into as many hands as possible, at this point we feel like the Blackwing line of pencils provides ample options both in terms of performance and appearance. For those hoping we extend the line even further, we encourage you to instead check out our original Palomino graded range of graphite pencils or our Imagine Series pencils that feature our Palomino HB lead in ten different lacquer colors.

We realize that some traditionalists probably think three models is already too many. We hope you’ll understand that our efforts to grow the brand are motivated not only by the sustainability of the products but by our mission to inspire creative expression in as many people as possible.

Over the years, Blackwing pencils have varied in terms of hardness, color and even manufacturer. But pencils that bear the Blackwing name have always been and will always be of the utmost quality and made from premium materials. We appreciate all of the support and hope you’ll continue to help us celebrate the legacy of this great brand as it moves into the future!

You can read the full release here.


PALOMINO INTRODUCES THE BLACKWING PEARL PENCIL

FOR IMMEDIATE RELEASE, April 4, 2013

STOCKTON, CA, April 4, 2013 – Palomino, maker of luxury pencils, notebooks, and accessories, has announced the Blackwing Pearl pencil. The new pencil will be available for sale on Pencils.com and at retail stores throughout the United States and Canada on May 2, 2013.

The Blackwing Pearl features a lustrous pearl white finish and black eraser, along with a balanced and smooth graphite core that is softer than the graphite found in the Palomino Blackwing 602, but firmer than the graphite found in the Palomino Blackwing.  It joins Palomino’s growing family of Blackwing pencils, notebooks and lifestyle products.

The list of known Blackwing users includes John Steinbeck, Stephen Sondheim, and Chuck Jones, who proudly used Blackwings to create Bugs Bunny and countless other Looney Tunes characters. Now, Blackwings are assisting a new generation of writers, artists and musicians including Grammy Award-winning Sugarland member Kristian Bush and Ren & Stimpy creator Bob Camp.

“The Blackwing’s exceptional performance and elegant look have remained constant throughout its storied tradition of famous users and new versions, “ said Palomino President and CEO Charles Berolzheimer, whose roots in the pencil industry go back seven generations. “This same tradition is represented in the Blackwing Pearl, along with a crisp, new look and a fresh tactile feel for those who are looking for something different.

The Palomino family of brands includes the Palomino, Blackwing and ForestChoice lines of high quality writing supplies. Blackwing pencils are made of Genuine Incense-cedar grown in California. Founded in 2003 by California Cedar Products Company, the world’s leading manufacturer of wooden pencil slats, Palomino’s high-quality pencils, notebooks and writing accessories are currently available in stores across North America, Europe, Asia and Australia.

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Contact:

Grant Christensen

grant@palominobrands.com

(209) 932-5004

Welcome to our blog

Everything starts somewhere and today Palomino is pleased to introduce its official blog. We’ll be periodically posting a combination of breaking news, exclusive interviews and general musings that relate to Palomino and its Blackwing pencils, journals and lifestyle products. We hope you’ll visit often, and most importantly, give us some feedback on what types of things you’d like to see posted. You can do so either in the comments section below, or email us at info [at] palominobrands.com.

We also encourage you to follow us on Twitter and visit us on Facebook to keep abreast of the exciting happenings here at Palomino (including a very special announcement about a new product we’ll be making next month). Until then, create away.

PALOMINO INTRODUCES PALOMINO IMAGINE SERIES PENCILS

FORE IMMEDIATE RELEASE – December 07, 2012

STOCKTON, CA, December 07, 2012 – Palomino, maker of the famous Blackwing pencil, has introduced the Palomino Imagine line of luxury pencils to compliment their growing selection of high-quality pencils, notebooks and accessories. These pencils feature a high-quality Palomino HB graphite core and are available in ten luxurious finishes, including red, orange, yellow, green, blue, black, grey, white, silver and gold.

“Our original Palomino pencil was the pencil that prompted the revival of the Blackwing,” said Palomino President and CEO Charles Berolzheimer, sixth generation pencileer. “The Palomino Imagine series is the next step in the evolution of the Palomino brand.”

Each Palomino Imagine pencil features a lacquered, blank barrel that is free of any branding or imprint. They are available in 10 packs of one color, or in the Executive and Primary sets, which contain two black, white, grey, silver and gold pencils, and two red, orange, yellow, green and blue pencils, respectively.

“We’ve had customers who are looking for non-branded, high-quality pencils that they can use for their business or at events,” said Berolzheimer. “We think the selection of colors available in our Palomino Imagine series will appeal to both executives looking for corporate pencils and people who just want a pencil in their favorite color.”

The Palomino Imagine pencils are currently available for sale on Pencils.com.

Palomino was founded in 2008 by President and CEO Charles Berolzheimer.Their high-quality pencils, notebooks and accessories are currently available in stores across the United States and in countries around the world.

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If you’d like more information, or to schedule an interview with Charles Berolzheimer, please call Grant Christensen at 209/932-5004 or email Grant at grant(at)pencils(dot)com.

 

BLACKWING SESSIONS FEATURING TED RUSSELL KAMP AIRING LIVE THURSDAY NIGHT

FOR IMMEDIATE RELEASE – November 29, 2012

SAUSALITO, CA, November 29, 2012 – The latest edition of the Blackwing Sessions, an online series that explores creativity in music and songwriting, will feature an exclusive performance by Ted Russell Kamp and, for the first time, air live at Pencils.com on THURSDAY, NOVEMBER 29th.

The event will be broadcast in its entirety at Pencils.com/Studio602 beginning at 2:30 PM PST from Louville Studios in Sausalito, CA with an inside look at rehearsal and show setup. The main performance will begin at 6:00 PM PST and celebrate the release of Ted’s latest album “Night Owl” on PoMo Records. Ted will play selections from “Night Owl” while discussing the creative process and inspiration behind his music.

Shortly after the conclusion of Ted’s set, viewers will be treated to a live performance by multi-instrumentalist Christian Tamburr and guitarist Mimi Fox whom Guitar Player Magazine calls “a prodigious talent who has not only mastered the traditional forms but has managed to reinvigorate them.”

“We try to provide our customers and fans with entertaining content that allows them to better express their own creativity,” explained said Charles Berolzheimer, founder of Pencils.com. “The Blackwing Sessions is another way to do that while bringing attention to musicians who create with Blackwing pencils.”

“Night Owl” will be officially released on January 22, 2013 but a limited number of CDs are currently available at Pencils.com.

About Ted Russell Kamp:
Ted Russell Kamp is a Los Angeles-based singer, songwriter, producer and multi-instrumentalist. Well known as the long time bassist and collaborator for Shooter Jennings, No Depression Magazine calls Ted “one of the most underrated songwriters in the business today… a born storyteller… in the tradition of great troubadours like Guy Clark.”

About BLACKWING:
Introduced in the 1930’s but discontinued in the mid 90’s, the Blackwing 602 was the pencil of choice for Grammy and Academy Award winning artists. After demand sent prices of a single Blackwing pencil up to $40, the Blackwing was brought back in two distinct models, the Palomino Blackwing for artists and composers, and the Palomino Blackwing 602 for writers and everyday users.

PALOMINO MOVES PRODUCTION OF QUALITY SCHOOL PENCILS TO THE U.S.

FOR IMMEDIATE RELEASE – July 26, 2012

STOCKTON, CA, July 26, 2012 – Palomino, maker of the iconic Blackwing pencil, has announced a shift in production of its Prospector school pencils from Thailand to the United States. Besides a social desire to bring production to the USA, the move will allow Palomino to shorten its supply chain and gain added inventory flexibility. Palomino’s Prospector pencils are focused on students and teachers and were designed to address the need for an affordable, high-quality pencil to counter the off-center, imported pencils currently in the hands of many students. The pencils are now available for purchase exclusively at Pencils.com.

“Many people don’t understand the benefits of a quality pencil nor the impact it can have on a child’s education,” said Charles Berolzheimer, CEO of Palomino and its parent company California Cedar Products. “High-quality pencils with well centered leads that sharpen evenly and easily save precious classroom time, increase the quality of work and give students added confidence.”

Rowley, Massachusetts school teacher William Maguire states that using high-quality pencils in his classroom resulted “in better results and students who take greater pride in their work and exude more confidence.” He also notes that when higher-quality pencils are used, “writing is approached with greater willingness because it involves using a favorite pencil.”

In a post on Getting Kids Reading, children’s literacy expert Joyce Grant wrote that giving a high-quality pencil to your child “will actually help with his [or her] school work,” further compounding the idea that the seemingly simple pencil is actually an integral part of our children’s educational development.

Palomino also plans to shift production of its Golden Bear line of high-quality multi-use pencils to the United States later this year.

Palomino is a division of California Cedar Products Company, the leading worldwide manufacturer of wooden pencil slats. Palomino’s mission is to provide people with high-quality, wood cased pencils in its Palomino Original, Blackwing, ForestChoice, Golden Bear and Prospector brands.

PREMIUM CUSTOM PENCILS NOW AVAILABLE FROM PALOMINO

FOR IMMEDIATE RELEASE – April 10, 2012

STOCKTON, CA, April 10, 2012 – Palomino, maker of the famous Blackwing pencils, has announced a new custom pencils line that will allow customers to personalize premium pencils that feature the same high-quality graphite core and lacquer finish found in Palomino’s graded graphite pencil range.

Palomino and its parent company, California Cedar Products, have demonstrated a history of innovation and a commitment to high quality products within the pencil industry. Recently, they resurrected the iconic Blackwing brand that was made famous by such legendary users as John Steinbeck, Stephen Sondheim and Quincy Jones. In addition, Palomino’s ForestChoice pencil was the first pencil to be certified by the Forest Stewardship Council for its adherence to stringent environmental standards.

Thanks to Palomino CEO and sixth-generation pencil industry participant Charles Berolzheimer, organizations of all types and sizes now have the ability to create customized pencils that reflect the quality of their brand and its clients. “We’ve drawn interest for quite some time now from people who wanted the ability to customize a very high quality pencil,” explained Berolzheimer. “We remain dedicated to bringing unique, superior products to Pencils.com and the Palomino custom imprint program is one we’re extremely excited about.”

Customers can purchase these pencils exclusively at Pencils.com where they can choose from ten different lacquer color options, four different end tipping options and four different imprint color options. Customers can also upload their own images, logos and text to be printed in a single color on up to three different sides of each pencil, resulting in a nearly infinite number of customization options.

About Palomino and Pencils.com

Palomino

Palomino is the maker of the Palomino, ForestChoice and Blackwing brands of pencils and notebooks.

Pencils.com

Pencils.com is the Internet’s leading resource for consumers and aspiring artists, writers and musicians with a one-stop location for all things pencil related.

Both Palomino and Pencils.com are business units of California Cedar Products Company, the world’s leading manufacturer of wooden pencil slats.

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For further inquiries, call (209) 932-5008 or email media (at) pencils (dot) com.

THE BLACKWING EXPERIENCE: CELEBRATE CREATIVITY AND INNOVATION

FOR IMMEDIATE RELEASE – March 29, 2012

ADC Media Contact:

Jack Mello, jack.mello@gmail.com, Cell: 201-981-5617

Palomino Blackwing Media Contact:

Claire Wasserman, blackwing@streetattack.com Cell: 202-380-7662

THE BLACKWING EXPERIENCE: CELEBRATE CREATIVITY AND INNOVATION

NEW YORK, March 29, 2012 – Join THE BLACKWING EXPERIENCE, running April 16-20th at The Art Directors Club. The week long celebration of creativity and innovation will kick off with a party on Tuesday, April 17th, 7pm-10pm. Enjoy beer/wine and light snacks while enjoying music by Christian Tamburr & Dominick Farinacci, art curated by BIPOLART, live projection drawing by Shantell Martin, photography by Guest of a Guest and much more.

Learn why a pencil has been celebrated by greats such as Chuck Jones, Truman Capote, and John Steinbeck.
“…I sang a paean of praise to the Blackwing pencil, followed by a lament over its disappearance. Good news—it’s been reissued… It’s now called the Palomino Blackwing” and “the new improved version as the Palomino Blackwing 602” – Stephen Sondheim (Look, I Made A Hat)

Blackwing 602’s were the pencil of choice throughout the 20th Century and featured a lead so soft some said it felt like butter. From its unique replaceable eraser and ferrule, to the iconic tagline “Half the Pressure, Twice the Speed,” Blackwings were beloved by many of the greatest creative minds of our time. However, in 1998, production ceased and even luminaries like Stephen Sondheim had to scramble to get them. At one point, Blackwings even went for as much as $40 per pencil on eBay. The decision to bring back the Blackwing was due in part to a passionate online community of bloggers and, upon its release, it received enthusiastic reviews from a number of media outlets, including Mark Frauenfelder of Boing Boing and Alex Beam of the Boston Globe, among others.

Thanks to California Cedar Products CEO Charles Berolzheimer, whose family’s roots in the pencil industry date back to the mid 19th century, the Blackwing pencil is back with two updated versions. The Palomino Blackwing, with its smooth and expressive line, is the perfect tool for visual artists. The Palomino Blackwing 602, with a slightly firmer graphite formulation, is more closely modeled after the original and preferred by wordsmiths and everyday users.

The exhibit and party will include contemporary artists’ homage to the pencil, the Chuck Jones Center of Creativity, artisanal pencil sharpening, antique pencil memorabilia, and opportunities for attendees to create their own mini- masterpieces.

“My mission is to create a new generation of Blackwing artists.” Charles Berolzheimer

The exhibition runs free and open to the public with scheduled programming throughout the week until Friday, April 20th, 2012. Gallery hours Monday-Friday, 10:00 am-6:00 pm. 106 West 29th Street, New York, NY 10011

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For more information check out www.blackwingexperience.com

Follow us on Twitter @pencilscom

California Cedar Products Company (http://www.calcedar.com/) is a diverse group of customer oriented businesses focused on the pencil, writing and art materials industries. As the world’s leading supplier of wooden slats to pencil manufacturers, the company also offers a growing range of products and services dedicated to promoting and developing the use of the wood-cased pencil. CalCedar’s Palomino range (www.palominobrands.com), features the Palomino Blackwing pencil, and is available via the company’s (www.pencils.com) store as well as via a growing list of retailers and distributors.

Street Attack (www.streetattack.com) has created and implemented hundreds of marketing programs for brands, agencies and organizations both nationwide and across the web. Recent Awards Include: Ad Age Innovation 50 award – MillerCoors and HALO Silver, Social Media – Best Buy/ Ashoka. Street Attack uses alternative and digital strategies to build brands, convert customers, create buzz, drive web traffic and make the important connections that drive growth and success.

The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Follow us on Twitter, Facebook and LinkedIn. 

BLACKWING NOTEBOOKS COMING SEPTEMBER 26TH

FOR IMMEDIATE RELEASE – September 23, 2011

Stockton, CA – On Monday, September 26, 2011, Palomino will officially introduce the next chapter in the legend of the Blackwing pencil – a line of luxury notebooks and sketchbooks that will compliment one of the most highly coveted pencils ever made.

The Blackwing pencil has been widely referred to as the best pencil ever designed. Original Blackwings have commanded as much as $40 per pencil in various markets. After reviving this iconic pencil that was preferred by famous artists like John Steinbeck and Frank Lloyd Wright, California Cedar Products’ new line of Blackwing notebooks will include a high end folio set and a series of sketchbooks that contain original artwork from Blackwing users on the cover.

Cal Cedar will also introduce new notebooks and sketchbooks from their flagship Palomino brand, as well as an eco-friendly range of Forest Stewardship Council (“FSC”) certified notebooks from their ForestChoice brand. ForestChoice became the world’s first FSC certified pencil in 1999.

Each line of notebooks will go on sale exclusively to past customers on Monday, September 26th before being released to the general public on Tuesday, September 27th at Pencils.com and select retail stores throughout the United States and Canada.

“The Blackwing pencil has a great story behind it and we’re excited to add to the legend by introducing notebooks with the same level of quality users of the Blackwing pencil have grown accustomed to for so many years,” says company president Charles Berolzheimer. “We’ve always said the Blackwing is more than just a pencil, and now that’s literally the case.”

This past week, the Pencil.com blog Studio 602 featured special sneak previews of each notebook and sketchbook product. These short videos can be viewed here.

Crafted in Istanbul, Turkey, each notebook is tastefully designed to combine modern technology, premium materials from Spain and Italy and traditional artisanship, perfected by generations of Turkish printers and book binders.

Pencils.com newsletter subscribers will receive an email at 12:01 AM on Monday with a special link to the presale. Interested parties can subscribe at www.pencils.com/newsletter/signup.

About Pencils.com

Pencils.com was launched in 2008 to provide pencil consumers and aspiring artists, writers and musicians with a one-stop location for all things pencil related. Pencils.com is a business unit of California Cedar Products Company, the world’s largest manufacturer of wooden pencil slats and makers of the Palomino, Blackwing and ForestChoice family of writing, arts and stationery items.

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