THE BLACKWING EXPERIENCE: CELEBRATE CREATIVITY AND INNOVATION

FOR IMMEDIATE RELEASE – March 29, 2012

ADC Media Contact:

Jack Mello, jack.mello@gmail.com, Cell: 201-981-5617

Palomino Blackwing Media Contact:

Claire Wasserman, blackwing@streetattack.com Cell: 202-380-7662

THE BLACKWING EXPERIENCE: CELEBRATE CREATIVITY AND INNOVATION

NEW YORK, March 29, 2012 – Join THE BLACKWING EXPERIENCE, running April 16-20th at The Art Directors Club. The week long celebration of creativity and innovation will kick off with a party on Tuesday, April 17th, 7pm-10pm. Enjoy beer/wine and light snacks while enjoying music by Christian Tamburr & Dominick Farinacci, art curated by BIPOLART, live projection drawing by Shantell Martin, photography by Guest of a Guest and much more.

Learn why a pencil has been celebrated by greats such as Chuck Jones, Truman Capote, and John Steinbeck.
“…I sang a paean of praise to the Blackwing pencil, followed by a lament over its disappearance. Good news—it’s been reissued… It’s now called the Palomino Blackwing” and “the new improved version as the Palomino Blackwing 602” – Stephen Sondheim (Look, I Made A Hat)

Blackwing 602’s were the pencil of choice throughout the 20th Century and featured a lead so soft some said it felt like butter. From its unique replaceable eraser and ferrule, to the iconic tagline “Half the Pressure, Twice the Speed,” Blackwings were beloved by many of the greatest creative minds of our time. However, in 1998, production ceased and even luminaries like Stephen Sondheim had to scramble to get them. At one point, Blackwings even went for as much as $40 per pencil on eBay. The decision to bring back the Blackwing was due in part to a passionate online community of bloggers and, upon its release, it received enthusiastic reviews from a number of media outlets, including Mark Frauenfelder of Boing Boing and Alex Beam of the Boston Globe, among others.

Thanks to California Cedar Products CEO Charles Berolzheimer, whose family’s roots in the pencil industry date back to the mid 19th century, the Blackwing pencil is back with two updated versions. The Palomino Blackwing, with its smooth and expressive line, is the perfect tool for visual artists. The Palomino Blackwing 602, with a slightly firmer graphite formulation, is more closely modeled after the original and preferred by wordsmiths and everyday users.

The exhibit and party will include contemporary artists’ homage to the pencil, the Chuck Jones Center of Creativity, artisanal pencil sharpening, antique pencil memorabilia, and opportunities for attendees to create their own mini- masterpieces.

“My mission is to create a new generation of Blackwing artists.” Charles Berolzheimer

The exhibition runs free and open to the public with scheduled programming throughout the week until Friday, April 20th, 2012. Gallery hours Monday-Friday, 10:00 am-6:00 pm. 106 West 29th Street, New York, NY 10011

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For more information check out www.blackwingexperience.com

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California Cedar Products Company (http://www.calcedar.com/) is a diverse group of customer oriented businesses focused on the pencil, writing and art materials industries. As the world’s leading supplier of wooden slats to pencil manufacturers, the company also offers a growing range of products and services dedicated to promoting and developing the use of the wood-cased pencil. CalCedar’s Palomino range (www.palominobrands.com), features the Palomino Blackwing pencil, and is available via the company’s (www.pencils.com) store as well as via a growing list of retailers and distributors.

Street Attack (www.streetattack.com) has created and implemented hundreds of marketing programs for brands, agencies and organizations both nationwide and across the web. Recent Awards Include: Ad Age Innovation 50 award – MillerCoors and HALO Silver, Social Media – Best Buy/ Ashoka. Street Attack uses alternative and digital strategies to build brands, convert customers, create buzz, drive web traffic and make the important connections that drive growth and success.

The Art Directors Club (www.adcglobal.org) is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, the ADC is a self-funded, not-for-profit membership organization whose mission is to connect creative communications professionals around the globe, and to provoke and elevate world-changing ideas. It focuses on the highest standards of excellence in communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries. Follow us on Twitter, Facebook and LinkedIn.